dark knight's viral marketing continued

once again, and always, covered by our good friends at AICN. taking full advantage of the nerd pilgrimage to comic-con, the deliciously secretive marketing campaign continues.

the appearance of cool nerds

perhaps it is only a wishful thinking on my part, but why does it seem as though, all of a sudden, the geeks, the nerds, and even the dorks have recently managed to become an accepted and even beloved part of mainstream culture?

when did words like "con" and "cosplay" enter the everyday vocabulary? the most popular shows on television now practically require one to become a fan - following the content online, debating cast changes, buying all the associated products...

who is to blame for this transformation in the general consciousness? is it the dvds and their special features? the ability to easily watch and re-watch cult shows from decades past? hear actor's commentary?

or was it the internet, the readily available information on every minute detail of the ppre- and post-production of media, follow the blogs, interact with the creators, influence popular opinion through forum posts?

i really think we have reached a new age of media, where everything is connected, crosses over, and there are no boundaries between genres or formats any longer. some may call this postmoderism, but i hate labels like that.

as i write this, i am pondering gaiman's storytelling while watching koop's rahxephon amv euphoria.

Presidential YouTube Debate

Official Youtube site

- Youtube as sponsor of debate
- hailed as new age of "participatory democracy", "new media"
- See Daily Show coverage, Jul. 24/07
- importance of involving youth by appealing to new technologies, but debate itself filled with same ol'

Fan writers going pro

or at least being recruited to do the studio's dirty work, so says AICN re: the proposed reboot movie.