viral marketing masterpiece

i can't believe how complex and detailed the viral marketing campaign for the dark knight has gotten. i love it.

check out http://www.whysoserious.com/, and click on each letter for a different clue for a different american city. fans working together must find letters in each clue and assemble them to make a phrase that will somehow give them some sort of prize.

this is absolutely awesome.

nerd news coverage:

superhero hype
AICN
see also: forum

and check out the sneak pics at "Rory's Death Kiss" - a take on "rory's first kiss", or the code name they're filming dark knight under. ROCKIN'!

dark knight's viral marketing continued

once again, and always, covered by our good friends at AICN. taking full advantage of the nerd pilgrimage to comic-con, the deliciously secretive marketing campaign continues.