i can't believe how complex and detailed the viral marketing campaign for the dark knight has gotten. i love it.
check out http://www.whysoserious.com/, and click on each letter for a different clue for a different american city. fans working together must find letters in each clue and assemble them to make a phrase that will somehow give them some sort of prize.
this is absolutely awesome.
nerd news coverage:
superhero hype
AICN
see also: forum
and check out the sneak pics at "Rory's Death Kiss" - a take on "rory's first kiss", or the code name they're filming dark knight under. ROCKIN'!
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